It’s a collection that blends our signature ease with a more elevated, design-driven approach, offering pieces that feel timeless yet distinctly forward-looking. Set inside a richly detailed Melbourne antique store, the campaign — photographed by Gretl Watson-Blazewicz — captures the spirit of the collection through a beautifully layered visual story. The location reflects the tone of the garments themselves: refined but characterful, full of history, but reimagined for now. Classic silhouettes are reframed with a sharper lens — tailored dinner suits in military green, suede and shearling outerwear, and hero knits that play with pattern and proportion - perfectly balancing elegance with edge.
Winter 2025 invites a new conversation around craftsmanship, identity, and the future of Australian menswear, with a collection of iconic garments expertly designed not just to be worn, but to leave a lasting impression.
