Photographed in our flagship store by long-time collaborator Chege Mbuthi, the series features friends of the brand—chefs, athletes, designers, and entrepreneurs—each styling the jeans in a way that reflects their personal taste. Against the warm, sculptural interiors of our store, designed by Brahman Perera, the portraits unfold with intimacy and quiet confidence. Gentle light across timber panelling and textured surfaces creates a backdrop that feels both refined and familiar, showing each man as himself: relaxed, confident, and entirely at ease.

With six thoughtfully considered shades, from Bleached Indigo to Iron, Rose Street Denim embodies the balance of tailoring and ease that defines our approach. Designed to adapt seamlessly to individual wardrobes, each jean offers both comfort and refinement—versatile, enduring, and crafted to accompany the rhythms of life with understated sophistication.